Tom Joule began selling clothes at outdoor events in Great Britain over 25 years ago, he realized that his customers were a bright and colorful bunch but their clothes were quite the contrary. Since then Joules has fast become one of Britain’s best-loved premium lifestyle brands. Joules carries a variety of men’s, women’s, and kid’s clothing, home-goods and accessories. The brand is best known for their “Wellies,” which are their rain boots. Their rain boots are 100% rubber and all the prints are hand-sketched, 100% original from the Joules brand. This guarantees a unique, high-quality rain boot that no other brand on the market offers. This brand can be found in Appalachian Outfitters starting mid-March.