The Naked Bee was founded on a simple principle – the idea that a business should give more than it takes. The Naked Bee strives to create skin care products that make a positive impact on both people and the planet. People at The Naked Bee are passionate about this philosophy – that's why they choose to use only the safest and most responsible ingredients. The Naked Bee never use questionable preservatives like parabens, and they make everything in the USA to ensure this quality. All Naked Bee products are cruelty-free.