"Be careful, there are babes in the forest" is just one of the iconic sayings from Smokey Bear, America's favorite mascot. This original illustration reminds us there is a lot more at stake than the forest when people are careless in their actions.

All Smokey Bear products created by The Landmark Project are licensed through the US Forest Service, and a portion of the proceeds go toward wildfire prevention education.

- Unisex Sizing / Standard Tee Fit

- Made from 60% Sustainable Cotton and 40% Recycled Polyester

Our cotton is grown according to practices that use less water, preserve soil integrity and ensure workers receive fair compensation throughout the entire supply chain.